Imants - 33-serie spading machine

User-friendly, safe, and recognizable design.

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Challenge
Develop a user-friendly, safe, and recognizable housing for the new generation Imants spading machines, while matching the design language and housing with their diverse range of tillage machines.
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Outcome
The 33 Series spading machine is recognizable by the color scheme of blue and black, with yellow stripes. The proprietary spade brackets enable a higher driving speed with little chance of clogging.
Impact
Introduction at Agritech in Hannover, part of the design exhibition at the Noord-Brabant Museum during the Van Gogh inspiration year 2015. Recognition of Good Industrial Design (GIO) from the Designlink Stichting.

Company introduction

Imants is a global player in tillage machines for agriculture, horticulture, and sports fields. From Reusel near Eindhoven, these are delivered worldwide for the processing of sand, loam, and clay – deep digging for potato cultivation, and subtle when it comes to golf courses. During the past 130 years, Imants has learned that the earth gives back what it gets; the machines work the soil carefully, resulting in a sustainable yield.

Product introduction

During the design process for the 33 Series spading machines, Imants and GBO developed a clear design language suitable for upcoming products and brand refresh of the existing range. Simple, geometric shapes underline the functional and robust character of the tillage machines.

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Product design en engineering

Imants’ blue, known worldwide, is combined with matte black and yellow accents. The combination of design and engineering led to GIO recognition; The collaboration’s crowning glory.

In early 2015, the 33-series spading machine was in honor of the Van Gogh inspiration year, as part of a design exhibition, in the North Brabant Museum in Den Bosch!

Questions?

Don’t hesitate to ask them. Also, have a look at a similar case in the Agriculture sector.

Kuhn | Baler machine: FBP 2135