Rioned
Brand Identity restyle
Icons
CHALLENGE
Rioned has been supplying sewage cleaning equipment for over 60 years. They assigned GBO Innovation makers to restyle their corporate identity.
Icons
OUTCOME
The new logo matches a lot better to the company as it is today. Modern, friendly, the forerunner in sewer cleaning equipment. When you have Rioned, you don't need anything else.
IMPACT
The brand elements are implemented in all possible touchpoints (stationary, business cards, brochures, flags, machinery signing, website, etc.) to create a powerful and original visual identity.
DELIVERABLES
Logo design
Branding
Brand identity design
Website design
Signing
WEBSITE
www.rioned.nl

analyse

Analyse

We started the project by looking at the original logo. To see if we could find some parts in the logo that make it reconizable. We tried to incorporate these parts into the restyle of their new logo.

By creating moodboards we determined the right design direction.

 

 

 

create

Create

We created a lot of concepts for the new logo which we presented to the client. Out of these concepts they picked their favorite.

After the first pick we started to optimize the logo. The client wanted it to be a bit less round. Below, you can see the result.

 

 

Brand colors

Consistent use of color is one of the easiest, most effective ways to break through marketing clutter. The primary colors are one of the strongest components of Rioned guidelines.

realise

Realise

Rioned’s corporate logo is the most recognizable element of the brand. We used the dot in the logo to create the spaces in and around the logo.

implement

Implement

After the identity we started with the touchpoint. We did give the brochures and website a makeover to match with the new identity. We also did flags, machine branding, etc.

 

 

QUESTIONS?

Bram Aarts

Please contact Bram Aarts for questions or info about this case.

+31 (0) 88 888 69 15

WHO WORKED ON THIS CASE?

Bram Aarts, UI / Graphic designer | NL
Twan van Keulen, UI / Graphic designer | NL
Dennis van den Beuken, Director sales | NL