WakaWaka | GBO Innovation Makers

Let's work together,

Helmond

Wethouder den Oudenstraat 6
5706 ST | Helmond, NL

+31 (0)88 888 69 00

Jeroen op ten Berg
jotberg@gbo.eu

Antwerp

Vlaamsekaai 76
2000 | Antwerp, BE

+32 (0) 3 233 10 31

Eric Dumortier
edumortier@gbo.eu

Brightlands Chemelot Campus

Urmonderbaan 22
6167 RD | Sittard-Geleen, NL

+31 (0)88 888 69 21

Jasper Mols & Twan van Keulen
jmols@gbo.eu – tvkeulen@gbo.eu

Connect

+31 (0)88 888 69 00

WakaWaka

Retail Packaging

CHALLENGE

Create a packaging that facilitates anyone to tell the full WakaWaka story.

OUTCOME

A booklet built around the product highlighted in the center, surrounded by all the relevant information. The packaging emphasizes the social character of WakaWaka.

IMPACT

Increased visibility in the retail and online environment with packaging that is loved by their users. Selected out of 223 contestants, WakaWaka received the Communications Award 2013 organized by WA Media.

DELIVERABLES

Packaging design

WEBSITE

www.waka-waka.com

analyse

Analyse & research

We carefully selected images, moods and products that reflected the playful and social DIY culture of WakaWaka.

create

Create

From the numerous generated ideas, we selected the booklet design because it was most suitable to tell the WakaWaka story in the most authentic way possible.