WakaWaka
Retail Packaging
Icons
CHALLENGE
Create a packaging that facilitates anyone to tell the full WakaWaka story.
Icons
OUTCOME
A booklet built around the product highlighted in the center, surrounded by all the relevant information. The packaging emphasizes the social character of WakaWaka.
IMPACT
Increased visibility in the retail and online environment with packaging that is loved by their users. Selected out of 223 contestants, WakaWaka received the Communications Award 2013 organized by WA Media.
DELIVERABLES
Packaging design

analyse

Analyse & research

We carefully selected images, moods and products that reflected the playful and social DIY culture of WakaWaka.

create

Create

From the numerous generated ideas, we selected the booklet design because it was most suitable to tell the WakaWaka story in the most authentic way possible.

realise

QUESTIONS?

Eric Dumortier

Please contact Eric Dumortier for questions or info about this case.

+32 484 64 06 80