Vrumona B.V. is a leading supplier of soft drinks in the Netherlands. The company was created in the middle of the previous century when thirty small soft drinks manufacturers joined forces. Eventually, the name became Vrumona B.V., a contraction of VRUchtenliMONAde (FRUit leMONAde).
In 1968, the famous brewery Heineken N.V. bought up Vrumona completely. Vrumona has many own brands (Crystal Clear, Sisi, Royal Club, JOY, Climax, Sourcy Vitaminwater and Sourcy) and in addition to this, it has licence agreements with a number of world famous soft drink manufacturers (Pepsi, 7UP, Rivella and Gatorade).