Sector

FMCG

Trends: rapid evolution of living habits, high detailing in legislation and regulations

Promising product features: learning from materials and production methods in other industries, economical with raw materials, sophisticated packaging, and transport

FMCG-sector-schets

FMCG Sector

The consumer goods market is evolving on two fronts: lifestyles are changing faster than ever, and laws and regulations are increasing. New demands on transport, materials, and food safety are a challenge to learn from material use and production methods in other industries. We also learn from fundamental research into raw materials, sophisticated packaging, and transport. Our team is committed to a balanced presentation of safe, practical, and tasty products that entice consumers to purchase both online and at retail locations.

Royal Talens | Ecoline

FMCG showcase

Royal Talens

After 50 years, it was time to change the iconic ecoline packaging and transform it into a top shelf hit.

Talens-fmcg

FMCG showcase

Rivella

An iconic and unique family design with increased shelf impact. The right shape and image language of the packaging highly contributes to increased brand salience, address the target audience and strengthen the Rivella brand for the years to come.

Rivella-product
Vrumona | Rivella packaging design
Jumbo | Filet americain packaging

FMCG showcase

Jumbo

GBO investigated options for improving the packaging of fillet americain by working closely with three parties: the consumer, the producer of the packaging, and the supermarket manager.

Interview

Erwin van Limpt

As an entrepreneur in disposable plastic, he faces many challenges in the FMCG sector. Erwin van Limpt, CEO of Haval Disposables talks about the relevance of design and flexible entrepreneurship.

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Questions? Ask Bas.

Also, we think you might be curious about other cases within this sector.

Royal Talens | Ecoline
Devos Lemmens | Packaging design
Vrumona | Rivella packaging design
Jumbo | Filet americain packaging