It happens in a flash. The consumer takes your brand off the shelf. Or someone else’s. When asking how packaging design can help a consumer choose your brand, Bas is your go-to person. With years of experience in the field of packaging design, Bas knows better than anyone what moves the consumer. He can show you how major themes, such as less material use, circularity, and alternative material applications, get translated into affordable, feasible, and appealing 3D design.