Trends: rapid evolution of living habits, high detailing in legislation and regulations
Promising product features: learning from materials and production methods in other industries, economical with raw materials, sophisticated packaging, and transport
The consumer goods market is evolving on two fronts: lifestyles are changing faster than ever, and laws and regulations are increasing. New demands on transport, materials, and food safety are a challenge to learn from material use and production methods in other industries. We also learn from fundamental research into raw materials, sophisticated packaging, and transport. Our team is committed to a balanced presentation of safe, practical, and tasty products that entice consumers to purchase both online and at retail locations.
After 50 years, it was time to change the iconic ecoline packaging and transform it into a top shelf hit.
An iconic and unique family design with increased shelf impact. The right shape and image language of the packaging highly contributes to increased brand salience, address the target audience and strengthen the Rivella brand for the years to come.
GBO investigated options for improving the packaging of fillet americain by working closely with three parties: the consumer, the producer of the packaging, and the supermarket manager.
Erwin van Limpt
As an entrepreneur in disposable plastic, he faces many challenges in the FMCG sector. Erwin van Limpt, CEO of Haval Disposables talks about the relevance of design and flexible entrepreneurship.
Questions regarding this sector?
It happens in a flash. The consumer takes your brand off the shelf. Or someone else’s. When asking how packaging design can help a consumer choose your brand, Bas is your go-to person. With years of experience in the field of packaging design, Bas knows better than anyone what moves the consumer. He can show you how major themes, such as less material use, circularity, and alternative material applications, get translated into affordable, feasible, and appealing 3D design.