Product marketing

What value does a new product create? Which target groups should be reached, and in what way? What is the price structure? Answers to these questions come together in a schedule complete with tasks and objectives, providing a clear and transparent way of working towards success.

Product marketing


As innovation makers, we continuously think about everything that is needed to make a product a success. How do all the pieces come together? How do product properties strengthen communication and possibilities in both the supply chain and the product life-cycle? The synergistic benefits can be enormous by closely interweaving product marketing in the realization of an idea to product. In such a process, timing is everything. Sales arguments become sharper during creation, and we never lose sight of the required functionality.

Oxboard | Pro & One



The Oxboard has taken the existing hoverboard technology a few steps further. The result is the safest, most technologically advanced and most sustainable balance board.

More cases

Propeaq | Light therapy glasses
Vrumona | Rivella packaging design
Kroonring | Plastic waste collector

Questions regarding this service?

Ask Albert

If you would like to know how we can help with product marketing, Albert is our expert. Albert has been responsible as product marketeer for B2B and B2C corporates like Vodafone, Vogels’s Products at Apple and the global introduction of Oxboard. As Marketing services director at GBO Albert would love to share his experience and network with you.