We design, develop and deliver innovative products

Our workflow

As a full-service design agency, we are at the forefront of innovation to make entrepreneurial clients successful. We help clients from idea to production. That is the expertise we have built up over the past 30 years. We know every link in the chain. Our transparent, process-based approach means there are no surprises, no unexpected high costs, and everything we do is according to a strict systematic approach with specialists at every stage. We have explained this process step by step below for you. In addition, we also visualized it in a downloadable PDF.

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Discover & Strategy

This phase is where our systematic approach to creating a successful product begins.  During this phase, we go through different steps that create clarity when it comes to the brand, the product requirements, and the needs of the market. We have several proprietary tools that help us and our clients get clarity on the briefing, brand DNA and the overall approach.



This arguably the most illustrative part of the process. Sketches get made, concepts created, and we build the first models. Everything in this phase is about the spirit of creativity at the service of the mission. We work in a multidisciplinary team structured around the assignment, which enables the project owner to keep a grip on costs and quality.



We consider this to be the most critical phase in the project. The final choice from the Create phase gets worked out in our CAD system. The engineer’s advisory role at the start of the project now changes into a steering role. Important decisions in the areas of construction, materials, and production are made based on a combination of our 30-year track record, expertise, and hands-on experience.



The final production files form the base for the mold drawing and then the actual production mold. They get checked, and then we test the intended product using the prototypes. We make the prototypes in-house, with the use of various 3D printers. At the start of the mold construction, we also look at the things that are important during the production phase, such as assembly, printing, and quality control.



After the first products have come out of the mold, the results are measured and optimized before actual production begins. Improvements get documented and implemented, and everything focuses on the original goal, which is creating a successful product. This stage requires fluid teamwork, which we achieve with or proven, long-term partners.



We meticulously monitor the production. Our commitment and responsibility go much further than just a beautiful design. With audits and clear, quality reports, we leave nothing to chance, no matter how big or small the project. Our production engineers continue following the product and remain in close contact with our clients. The packaging is also an essential part of this phase. 


Quality control

We believe that quality is a continuous process that should be independently monitored by us. On behalf of our clients, we follow all production steps and continuously look for opportunities for product improvement. We continually monitor the cost price. A well-selling quality product is the ultimate goal, and future problems are also resolved or prevented during this phase.



Logistics can be split into two parts. First is during the design process, where we already take the logistics requirements that ultimately enable effective shipping into account. Second, we handle matters such as customs, container occupation, and track and trace, and we ensure delivery to your distribution center.



More and more, clients ask us about direct delivery to the end-user. Direct delivery is only possible if the process is arranged properly and based on clear agreements. We already take care of this for various parties, for who we also play a distinctive role in product marketing.