The combination of the strengths of Royal Talens and the Pantone color system in a marker, with ease of use as a focus by integrating color samples into the cap. The goal was to create a thoughtful product that optimally represents both brands.
Designed for ease and precision: the non-rolling markers offer a unique color experience. With these refillable, water-based ink markers and convenient color codes on the cap, you can effortlessly create beautiful creations in true Pantone shades.
Actively involved in a research panel, we carefully evaluated various markers based on diverse criteria and usability aspects. This involvement has given us in-depth insights, allowing us to better respond to the specific needs of users. In this exceptional case, we are also a part of the target audience!
"We enjoy collaborating with GBO Innovation makers because their process goes beyond designing beautiful packaging. They truly engage with our customers and ensure that the products can be used effectively. They also consider the manufacturability of the packaging."
