SABIC approached us to develop a medical demonstrator that would effectively showcase the unique properties of their extensive range of materials. The aim was to design an innovative product that reflects the latest developments in the healthcare sector, whilst at the same time clearly highlighting the specific benefits of SABIC’s high-performance plastics solutions.
To demonstrate the potential of the range of materials as realistically as possible, a working car-injector demonstrator was developed. This made it possible to experience the properties of different plastics not only visually but also functionally within a recognisable medical application. From the outset, the ambition was high, and a conscious decision was made to go beyond a static prototype.
By developing a fully functional prototype, the technical complexities were identified and incorporated into the design. This approach ensures that the model not only shows what the product looks like, but also how it performs in practice.
The development process began by exploring several design options, with a focus on achieving the best possible design and user experience within the scope of the demonstration project. A key priority was striking a strong balance between design, functionality and medical applicability.
The extensive use of 3D printing led to an efficient and iterative development process. Starting from an initial concept, the product was developed step by step, with its mechanics and functionality continuously tested and optimised. This resulted in an integrated, production-ready design in which technology, ease of use and aesthetics come together seamlessly.
Flip Vossen
Designer
Geert Scholte
Creative engineer
“The aim of this project was clear, and we deliberately wanted to go beyond a static prototype. By opting for a functional demonstrator, we sought out the technical complexity. That extra effort is directly reflected in the model’s persuasiveness and mirrors the quality and engineering of a real end product.”
The model has been developed as a high-quality prototype and closely resembles the look and feel of a production-ready medical device. The transparent housing reveals the internal moving components, providing a clearer understanding of how it works. By utilising a range of specialised plastics, the demonstrator showcases the breadth of the SABIC materials portfolio.
The functional design allows for the setting and dispensing of doses, creating a realistic user experience. To enhance the impact, a professional animated video has been developed alongside the physical prototype. This video has been optimised for both online and trade fair use, ensuring maximum visibility. Furthermore, the animation highlights the benefits of SABIC materials, fully in line with the branding guidelines.