Everyone has one of those brilliant ideas from time to time: an innovative product that could turn the market on its head. But how do you turn that dream into reality? How do you transform your idea into a successful product? For us, it’s all about smart product design and strategic product development. Drawing on our experience in industrial design, we’ll give shape to your idea, fine-tune it down to the last detail and guide you through the entire process from concept to product. It takes courage, creativity, inspiration and a structured plan. And that’s exactly what we offer. Discover how we can bring your idea to life and help you conquer the market.
Industrial design is the creative and strategic process of transforming a clever idea into a tangible, marketable product. We take a thorough and targeted approach to this. Our methodology combines in-depth research into users and their experiences, strategy, concept development, product design, engineering, prototyping and the organisation of efficient production and logistics.
Our aim? To develop products for our clients that stand out for their aesthetics, ease of use and commercial potential. In other words: products that people want to use and that generate profit. We bridge the gap between your brilliant idea and a market-ready product. Together, we bring innovation to life!
Before we put a single blue line on paper, we delve deep into the essence of product design. We carry out a market and competitor analysis, check the regulatory framework and assess whether your product idea is feasible on an industrial scale. This strategic phase only ends once we have a clear picture of the playing field and the opportunities. Our product designers then sketch out several creative and technical designs. Key considerations include innovative technical solutions combined with appealing design. In this way, we explore together what makes your product idea unique and how we’ll work together to take it from concept to product.
Has a clear direction been chosen? If so, we translate this into a powerful 3D concept design in SolidWorks. We use these digital models, amongst other things, to create realistic prototypes. This enables us to test the functionality, ergonomics and design with users and customers. In this way, we ensure that your innovative product will be just right in every respect. Throughout this product development process, we also advise on protecting your product innovation. Applying for a patent can be a wise move, but time to market is crucial. Filing too early, whilst the product design is still evolving, can be unnecessarily costly.
We help you make the right choices at the right time. From rough sketch to market-ready product: we make the most of your idea and ensure the product is ready to take the world by storm.
Once the product design process is complete, it’s time for the final, exciting step: turning your idea into a real product. Depending on the complexity of the design, there are always several options for (mass) production. The expected production costs, the cost of tooling and the desired batch size all play a major role in choosing the right production method. At GBO, we consider these factors right from the start. We advise our clients at an early stage on the most suitable production techniques. Why? Because every technique has its own merits. A design that isn’t cleverly conceived simply cannot be produced effectively. And a product that looks stunning but turns out to be far too expensive to manufacture will not be a commercial success. That is why we ensure that our product designs are not only visually striking and functional, but can also be produced in a smart and cost-effective manner. All in line with the requirements and preferences of the target audience. You can read more about this in the blog: User-centered design
We take a critical look at investments in, for example, injection moulds, to ensure they always remain within budget. To achieve this, we collaborate as early as possible with our trusted manufacturers in the Far East, from our extensive network of skilled OEMs in Europe, or with a manufacturer provided by the client themselves. In this way, we ensure that the product design we have devised together can actually be manufactured.
Our clients’ success is our success too!
Mould construction is carried out in collaboration with our factory. Moulds are essential for producing dimensionally accurate products within the required price range, in batches ranging from hundreds to hundreds of thousands of units. At the same time, we ensure that quality controls are carried out during mould-making, production and assembly. This ensures that all components, the assembly and the packaging meet all requirements before they enter our logistics process.
Developing a product can seem like a daunting task, but with our well-thought-out product development plan – based on over 35 years’ experience – it becomes a lot simpler. The experts at GBO Innovation Makers make the process clear and efficient. We break it down into clear steps and help you make smart choices, so you save both time and money. Since 1990, we have guided countless clients and entrepreneurs from an idea to a successful product on the market. Ready to turn your idea into reality? Book a free innovation consultation below and discover what’s possible. For reference, the Propeaq from Chrono Eyewear a perfect example of an idea turned into a product.
