Industrial design is about more than just a good-looking appearance. It’s all about user-centred design (user-centred design or UCD), which focuses on both functionality and user experience (UX). Through user research, personas and usability testing, we discover what users really need.
Using an iterative design process, we develop products step by step that are not only aesthetically pleasing, but also user-friendly and relevant. We also refer to this as human-centred design or inclusive design, as the design caters to the diversity of users.
Applying user-centred design principles helps to create products that perform better in the market, as they are tailored to the end user’s needs, habits and context. This results in a design that is not only visually appealing, but also successful and sustainable in use.
User-centred design (UCD) is an iterative process in which a product or service is developed step by step, with the end user’s needs, preferences and limitations at the heart of the process. The user is involved at every stage of the design process to ensure that the end result is not only aesthetically pleasing, but also practical, user-friendly and accessible.
Our industrial designers begin this process with user research. We analyse the behaviour, preferences and potential limitations of the target group. These are then translated into personas. These are detailed, fictional profiles that represent your ideal customer or user. They are based on our data and research, transforming a vague target group into a concrete person with a name, photo, goals and needs. The insights from this research also form the basis for the initial design decisions. The design is then tested and refined through usability testing and other methods that align with human-centred design.
By continuously designing, testing and refining, we create a product or service that is perfectly tailored to the user experience (UX) and adds real value in practice. The result: a design that truly resonates with the end user and is therefore more successful in the market.
User-centred design always begins with user research. This involves analysing existing products, services or processes and, where possible, engaging end-users directly on-site or through focus groups. This enables us to gain valuable insights into their wishes, needs and constraints. Creating personas is also a valuable step.
The next step in the UCD process is brainstorming and concept development. Our industrial designers develop potential solutions that address user needs or specific problems. These concepts are then validated by the intended users to gather feedback and input for further optimisation.
This is followed by the prototyping phase. This can range from simple mock-ups to 3D prints of potential designs. By testing these prototypes with users, we gather insights that help to make the design more user-friendly and successful.
The final step in the user-centred design process is implementation. This is where the final product is developed, produced and launched for use by the target audience. Thanks to this iterative approach, the result is a design that is not only aesthetically pleasing but also seamlessly integrated with the user experience (UX).
Vooral bij projecten waar het gaat om producten die ons ontwerpteam niet dagelijks gebruikt, is gebruikersonderzoek cruciaal. Binnen ons user centered design proces analyseren we hoe bestaande oplossingen in de praktijk worden toegepast en welke verbeterpunten er zijn. Onze ontwerpingenieurs bezoeken bijvoorbeeld ziekenhuizen om artsen, chirurgen en ondersteunend personeel te interviewen, te observeren en soms zelfs samen te werken. Zo krijgen we diepgaand inzicht in de werking van medische instrumenten of apparaten en ontdekken we nadelen die gebruikers zelf vaak over het hoofd zien. Hetzelfde principe passen we toe in andere sectoren, zoals op bouwplaatsen, in de voedingsmiddelenindustrie, in de auto-industrie en vele andere omgevingen.
By being physically present and observing end-users in action, we gather valuable insights that are immediately incorporated into our user-centred design. In this way, we ensure that every product or system we develop is not only functional and safe, but also optimally aligned with real-world practice and the user experience (UX). This makes our iterative design process a powerful method for creating successful, future-proof products for our clients.
User centered design (UCD) speelt een essentiële rol in het ontwerpen van succesvolle producten. Deze methode van gebruikersgericht ontwerp zorgt ervoor dat vanaf het eerste idee tot en met de eindfase de behoeften, voorkeuren en beperkingen van de eindgebruiker centraal staan. Door middel van gebruikersonderzoek en het analyseren van gedrag en wensen van de doelgroep nog vóór de start van het ontwerpproces, kunnen we producten ontwikkelen die zowel functioneel als esthetisch aantrekkelijk zijn. Met zorgvuldige aandacht voor iedere stap in dit iteratieve ontwerp proces – van het definiëren van doelstellingen tot het testen en evalueren van resultaten – creëren onze industrieel ontwerpers oplossingen die optimaal aansluiten bij de gewenste doelgroep en een betere gebruikerservaring (UX) garanderen. Bekijk ter referentie naar het verhaal van Twickto. Het perfecte voorbeeld van user centered design.
