AVL Motion’s groundbreaking asparagus harvesting machine exudes innovation with a focus on autonomous and selective harvesting. The new housing design for the AVL Motion machine builds on the existing technological platform. It seamlessly aligns with the brand identity and offers both practical convenience and safety for the user.
The striking design makes the machine recognizable in vast asparagus fields, where it effortlessly performs its robust tasks. With royal attention at its launch, this innovative machine promises a bright future in its field.
When designing the new machine, the brand strategy was a main focus. This resulted in targeted campaigns, an improved brand identity with logo and slogan, and a consistent style. Under the supervision of King Willem-Alexander and Queen Máxima, the AVL Motion machine was introduced as the most important innovation from the region.
