A smart lid with thoughtful geometry channels condensation to the sides through micro-channels. The new, slim packaging saves costs and weight while highlighting the true freshness of the product. The result: increased sales and long-term availability in supermarkets, even years after its introduction.
The challenge: avoiding visible condensation in prepackaged filet americain. We analyzed the current packaging and engaged with consumers, packaging manufacturers, and supermarket operators. The result? Innovative design ideas, from sketches to 3D-printed prototypes, to effectively tackle this challenge.
The concepts were visually reinforced with high-quality, sleek renders, ensuring the design excelled not only functionally but also visually. After a thorough process of testing and optimization, the GBO team perfectly aligned the final design with the requirements for successful production.
