Bavaria - 'It's all in the game' beertap
Turns the bartender into a game host.
Bavaria is a family company from Lieshout in Brabant, the Netherlands. They are the largest independent Dutch brewery with an annual production of more than seven million hectoliters of beer. Bavaria is known for using sophisticated marketing to introduce new products to potential niche markets. Time and again, their actions catch positive attention because they know how to contact the target group innovatively.
In the Bavaria logo, the compass needle stubbornly points to the south. Based on that premise, GBO has designed an addition that fits every beer tap and is easy to assemble on-site for a few hours of fun. The first models of this portable equipment for a game show in the pub were tested and developed further. GBO then built dozens of high-quality demonstration kits the promotion teams used.