NPS Diesel - IODA
Define and prepare the introduction of the IODA brand.
NPS Diesel imports (marine) diesel engines from John Deere, industrial G2 engines from Doosan, and marine engines from Nanni. It supplies DAF Paccar engines, Sinocox alternators and has its own brands: Zenoro generators and Xeamos exhaust after-treatment systems. IODA fulfilled their commitment to sustainable employability, efficient fuel consumption, and low emissions with their monitoring software that provides global real-time insight into the performance of the products supplied.
NPS Diesel’s IODA has excellent potential in a market where remote monitoring is still under development. To take advantage of these opportunities, brand DNA and values must be clear to potential customers. GBO and the IODA team have mapped out what remote monitoring can mean and have created a strategic route to enter the relevant markets.