Royal Talens - Ecoline Packaging

Creativity is one of the most powerful human assets.

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Challenge
Royal Talens goal was to create shelf-impression, design and material reduction in an original stackable premium packaging.
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Outcome
Brand new packaging for the Ecoline series. Stackable and optimized for material reduction.
Impact
The new packaging stands out on the shelf. It has become part of the Royal Talens product families.
Company introduction

Creativity is one of the most powerful human assets. It stimulates our ability to express ourselves, to learn and to connect. It has the power to make the world a better place. Ever since we discovered that in 1899, it has been our goal to stimulate as many people possible to express their creativity.

Product introduction

After 50 years, Royal Talens thought it was high time to give the Ecoline series a new look. It started with an adjustment of the traditional square jars. They are now round and the cap is equipped with a pipette. Unfortunately, the five jars did not fit in their old packaging anymore and that is why Royal Talens asked for the help of GBO Innovation makers. The result: a brand new packaging for the Ecoline serie.

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Create

The process started with a design exploration into the various options. How can we pack 5 bottles in a minimal volume model? And how do we ensure that it is easy to store and yet beautifully presented on the shelf in the store? Different concepts were presented and eventually one direction was chosen.

Margreet Tamminga - International Brand Manager

"We enjoy working with GBO Innovation makers because their process goes beyond designing beautiful packaging. They really immerse themselves in our customers and ensure that the products can also be used properly. Besides that they also think about the manufacturability of the packaging."

Realise

After coming up with an innovative solution, the result will be worked out. In the 3D CAD program Solidworks, the sketches are translated from pencil to digital. The final file was first fully prototyped and then, after improvements, finally ready for production. The new Ecoline packaging is a fact with which people can realize their creative expression.

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Royal-talens-final-product

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Questions regarding this case?

You can contact Thijs directly by calling him on +31 (0) 88 888 69 66 or mail to [email protected]

This is a FMCG case.
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Developing a product requires good coordination and management of various disciplines. 

In our workflow we explain step by step how we approach the process.