Roland Corporation - LX700 Series

An instrument with a strong presence in the room.

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Challenge
Create a range of instruments that are beautiful and inviting to play.
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Outcome
The overall aesthetic is one of elegance and purity, while the general design is loyal to classic piano styling. An instrument with a strong presence in the room, but one who does not scream for attention.
Impact
A beautiful design, translated into a complete series. Within this series, the LX708 Digital Piano is a prize-winning design.
Company introduction

A leading manufacturer and distributor of electronic musical instruments, electronic equipment and software. With over 40 years of innovation that continues to shape the sound of modern music, Roland sets the standards in music technology for the world to follow.

www.roland.com

Analyze

Playing an expressive piano in a great sounding location must feel incredible. The purity of the piano tone. The response time of the keyboard. And the design of the instrument must match the character of Roland, but especially the musician who is playing the piano. We have figured out how to come to such a design.

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Create

The overall aesthetic is one of elegance and purity, while the general design is loyal to classic piano styling – but if you take a closer look, there are subtle twists. We invested time to create a striking and timeless exterior, while also offering a unique and recognizable silhouette – all achieved with well-balanced lines and a pure form with subtle rounding.

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Philosophy

Roland’s design philosophy goes beyond appearances. The unique C-shape aperture on the front panel enables natural sound projection, while the top lid can be opened to further enhance the piano’s tonal character.

Online application

Today, people often play and learn the piano with the aid of smartphones and tablets. That’s why the piano is connectable with the Piano everyday app. The same elegance and graceful finishing has been applied in the design of the interface of the application. The result is a complete product ready to be played.

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Final product

From the tall, impressive cabinet flanked by one-piece side panels on the LX708, to the elegant front legs and sophisticated curves, every piano in the LX700 series draws you in and compels you to start playing. Across all three models, the finish has been carefully selected and meticulously manufactured.

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Questions regarding this case?

Ask Jeroen

You can contact Jeroen directly by mail to jotberg@gbo.eu

This is a Consumer case.
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Developing a product requires good coordination and management of various disciplines. 

In our workflow we explain step by step how we approach the process.