Sector

Consumer

CONSUMER

Trends: erratic behavior, growing supply

Promising product features: intuitive use, carefully chosen materials, accessible manual, natural experience

Consumer sector

The very erratic behavior of consumers in a market with overwhelming demand makes it necessary to offer beautifully designed products that perform. There is an enduring appreciation for products that are intuitive to use, assembled with carefully curated materials, and equipped with an accessible guide. Such products seduce and bind the consumer with a natural experience. Our teams set clear routes from idea to design, production, and success. We are at home in brand development, product launch, and data collection.

Consumer showcase

Roland

A leading manufacturer and distributor of electronic musical instruments, electronic equipment and software. Roland sets the standards in music technology for the world to follow.

Roland Corporation | LX700 Series
Roland-if-award-winner-2019

Design awards

International succes

Designing a successful product requires thorough collaboration between professionals. Over the years, we have succeeded time and again in developing award-winning designs.

Consumer sector partners with whom we have won a design award include Roland Corporation, Twickto, Menz & Gasser, Smit Visual and many more.

Consumer cases

Twickto | Construction toys
Propeaq | Light therapy glasses
Royal Talens | Ecoline

Questions regarding this sector?

Ask Albert

It would be hard to find someone who has unboxed, tested, and reviewed as many consumer products as our marketing expert, Albert. As creator and author of a new marketing methodology, and a member of the international reviewers guild, he knows all the dos and don’ts for a national or global launch and route to market.