Trends: erratic behavior, growing supply
Promising product features: intuitive use, carefully chosen materials, accessible manual, natural experience
The very erratic behavior of consumers in a market with overwhelming demand makes it necessary to offer beautifully designed products that perform. There is an enduring appreciation for products that are intuitive to use, assembled with carefully curated materials, and equipped with an accessible guide. Such products seduce and bind the consumer with a natural experience. Our teams set clear routes from idea to design, production, and success. We are at home in brand development, product launch, and data collection.
A leading manufacturer and distributor of electronic musical instruments, electronic equipment and software. Roland sets the standards in music technology for the world to follow.
Designing a successful product requires thorough collaboration between professionals. Over the years, we have succeeded time and again in developing award-winning designs.
Consumer sector partners with whom we have won a design award include Roland Corporation, Twickto, Menz & Gasser, Smit Visual and many more.
Questions regarding this sector?
It would be hard to find someone who has unboxed, tested, and reviewed as many consumer products as our marketing expert, Albert. As creator and author of a new marketing methodology, and a member of the international reviewers guild, he knows all the dos and don’ts for a national or global launch and route to market.