Service

Ideation/strategy

It all begins with an idea, a dream, or perhaps even a necessity. But how do you extract those ideas out of an organization? When you do, how do you forge a cohesive plan around them? As innovators and experienced in strategy, we provide the most solid foundation for success.

Ideation/strategy

Good start

With over three decades of experience and hundreds of innovations to our name, we love being part of the creation of new products. We do this by sharpening rough ideas and proposing concepts that clients have often not thought of yet. We have proven experience in all the steps required to transform an idea into an innovation.

At GBO Innovation makers, we use various methodologies to fine-tune the objectives and possibilities of projects and then translate them into a success-targeted approach.

Tools

Concept cards

A strong brand is consistent across its various expressions. A clear brand identity is the foundation of consistent communication. The Concept Cards method works to clarify both your brand and product identity in a short time. Concept Cards inspire the making of focused choices. In a joint session with the GBO experts, we can form a clear vision of what your brand stands for, and how it translates into the product image.

This identity is the bedrock of your brand and is used to harmonize all brand expressions to the end-user. For GBO, this identity forms the basis for logo and corporate identity design, brand book, and product design.

Brand identity guide

A house style guide documents the identity of a company, its brands and its products. GBO produces house style guides with existing logos, color palettes and fonts, or new ones based on the ConceptCards method.

A consistent house style that matches the organization is just as important for name brands as it is for specialists in niche markets: recognition is the key to trust. The scope of a house style depends on the reach of the company.

Logo-design
Houweling | Brand Identity

Showcase

Houweling group

Houweling Group is a diversified family of businesses. We had the honour to reshape the business structure and design a new corporate identity.

Ideation/strategy showcase

Houweling group

Houweling Group is a diversified family of businesses. We had the honour to reshape the business structure and design a new corporate identity.

Houweling | Brand Identity

Relevant cases

NPS Diesel | IODA
Smit Visual | Chameleon Mobile
Vogel's | Twistdock

Questions regarding this service?

Ask Albert

Albert is an idea machine and helps organisation to unleash their hidden potential. Want to talk about ideation or product strategy with an expert?