A strong brand is consistent across its various expressions. A clear brand identity is the foundation of consistent communication. The Concept Cards method works to clarify both your brand and product identity in a short time. Concept Cards inspire the making of focused choices. In a joint session with the GBO experts, we can form a clear vision of what your brand stands for, and how it translates into the product image.
This identity is the bedrock of your brand and is used to harmonize all brand expressions to the end-user. For GBO, this identity forms the basis for logo and corporate identity design, brand book, and product design.