This is the story of a father looking for a construction toy for his children. He couldn’t find what he was looking for, so he sat down at the drawing board himself. His work remained only with sketches that eventually ended up in the vault. 20 years later, it is his own son who has built a real brand from his father’s sketches.
For a quarter of a century, Gert-Jan de Wilde ran around with the idea for a new kind of construction toy for his sons. Twenty years later his son, Robin de Wilde, realized the idea of what is now called Twickto Construction Toys.
Starting from 2016, several concept directions have been developed, based on the same basic principle: functionality and design.
Alongside design and engineering, we are responsible for the production of the tool. The combination of NEN approved Zamak with ABS provides a robust tool capable of making all kinds of connections with the Twicks.
Creating a style
Our graphic designers focused on the overall styling of the brand and the related products. Creating a coherent style enables you to communicate a clear message using all the available tools.
Prototyping and testing
Extensive testing is done with all different concepts and prototypes to evaluate and refine design ideas. Field tests at schools, out-of-school care and private homes have given a valuable contribution to the final product. The prototypes used in these studies are made with our in-house 3D printers, giving us the flexibility to reprint when needed, while maintaining the confidentiality of the product.
Building models and composing sets
The insights derived from the consumer tests have been incorporated into the designs. The goal was to create 10 different packages. Each package contains 4 models based on the same building blocks. It was a huge challenge.
All the activities were geared up towards the introduction at the Nurnberg Toyfair.
The content of a box
Each box is carefully composed using the exact amount of parts to make different models, including a full-color manual and the TwickTool. By registering online, the manual for a fourth model is made available, expanding the possibilities even further. Apart from the pre-defined models in the manuals, you can make whatever you want by using your own creativity.
FOT & SOT validation
The First-Of-Tool is always an exciting moment. We carefully monitor the process and measure the outcome in order to finetune the product. This optimization phase is vital for the future success of the product.
The production of all the plastic parts is performed by GL Plastics. We teamed up with them to create maximum results within the tight timeframe. Both the single and duo-component products run smoothly, while the automatization of the bricks is a marvel to watch.
Don’t hesitate to ask them. Also, have a look at a similar case in the Consumer sector.