Let us embark on a captivating journey through Heinz Ketchup’s illustrious history, a voyage that celebrates their transition from classic glass bottles to the ground-breaking Balaton cap.
In 1869, Heinz embarked on their pioneering venture in packaging with the introduction of the horseradish bottle. Merely a year later, the iconic tomato ketchup journey commenced, setting the stage for their future success. The hallmark of their brand, the octagonal glass bottle of 1890, further etched Heinz into the annals of the market.
In 1983, Heinz heralded a new era with the introduction of squeezable plastic bottles. These revolutionary containers featured a user-friendly lid adorned with a living hinge, forever bidding farewell to the era of struggling with glass bottles. While this ushered in convenience, the specter of recycling challenges loomed, thanks to the complexities of multiple plastic layers.
The year 2002 saw the introduction of the bottle as we all know nowadays: the ‘upside-down bottle’. A stroke of genius to address the age-old gravity-related dilemmas. Innovator Paul Brown introduced the silicone dome valve, a mechanism that allowed bottles to be stored upside down, thereby eliminating any ketchup wastage. It quickly became a beloved design.
Heinz’s unwavering commitment to sustainability found expression in the introduction of bottles crafted from PET and plant-based resources in 2014. Additionally, the lid’s lip was deepened to enhance accessibility.